Shopify supports integration with popular analytics services such as Google Search Console, Bing Webmaster Tools, Google Analytics, and more. The platform also enables tracking of different metrics such as the number of visitors to a website, what device they used to access a store, their location, keyword queries details, and etc. In other words, it provides important data for building successful SEO campaigns and improving online store performance.
When it comes to Shopify apps that are SEO-related, there is a wide selection of both free and paid plugins. Setting up and using an application will help to implement the best SEO practices and also get a comprehensive feedback about the optimization efforts.